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Helping Humans Lead Humans (with courage, brains and heart).
Helping Humans Lead Humans (with courage, brains and heart).
I’m Jenn Oswald founder of The Wiz of Biz, where people development meets practical strategy.
I help leaders and organizations cut through the noise, uncover what’s really holding them back, and build the clarity, confidence, and courage to move forward, no crystal ball required.
With more than 25 years in HR, leadership, and talent strategy, I’ve partnered with 100+ companies and coached over 2,000 leaders across industries from tech startups to hospitality powerhouses. I’ve interviewed more than 25,000 people and built the kind of teams that don’t just hit goals, they set the bar for everyone else.
🌟 My Story I started my career in hospitality, where hard work wasn’t optional, it was the standard. I learned early that great service starts with great leadership, and that culture is built one conversation at a time. That foundation shaped my approach to leadership coaching and HR consulting today: people-first, results-driven, and rooted in real-world experience.
🌟 My Story I started my career in hospitality, where hard work wasn’t optional, it was the standard. I learned early that great service starts with great leadership, and that culture is built one conversation at a time. That foundation shaped my approach to leadership coaching and HR consulting today: people-first, results-driven, and rooted in real-world experience.
⚡ What I Do I work with individual leaders to strengthen their skills and self-awareness through executive coaching, workshops, and leadership development programs.
And I partner with companies to design scalable people strategies, everything from attraction and retention plans to hiring guides, training playbooks, and manager toolkits that keep teams aligned and engaged.
⚡ What I Do I work with individual leaders to strengthen their skills and self-awareness through executive coaching, workshops, and leadership development programs.
And I partner with companies to design scalable people strategies, everything from attraction and retention plans to hiring guides, training playbooks, and manager toolkits that keep teams aligned and engaged.
❤️ Why It Works Because I don’t do theory, I do hands-on transformation. My approach blends data, empathy, and humor to make leadership feel accessible and actionable. Whether it’s a single project or a multi-location hospitality group, the result is the same: stronger leaders, healthier teams, and workplaces people love to be part of.
❤️ Why It Works Because I don’t do theory, I do hands-on transformation. My approach blends data, empathy, and humor to make leadership feel accessible and actionable. Whether it’s a single project or a multi-location hospitality group, the result is the same: stronger leaders, healthier teams, and workplaces people love to be part of.
Dorothy's Journey
Dorothy's Journey
(For Individuals & Managers)
(For Individuals & Managers)
Leadership doesn’t come with a manual, but I can help you write yours.
Whether you’re a first-time manager, a multi-unit leader, or a seasoned executive, I help you sharpen the skills that truly move people forward. Together, we’ll build the confidence, communication, and clarity you need to lead with ease (and actually enjoy it).
Leadership Services include:
Executive Coaching – Personalized 1:1 sessions to help you lead with courage, clarity, and confidence.
New Manager Training – A practical, real-world toolkit for first-time leaders who want to ditch micromanagement and inspire results.
Leadership Development Programs – Group sessions and workshops that turn managers into mentors and teams into high-performing crews.
Personality & Strengths Coaching – Understand your style, leverage your natural gifts, and learn how to bring out the best in others.
professional advice, switch careers, quit my job
Emerald City Ops
Emerald City Ops
(For Businesses)
(For Businesses)
Great businesses start with great employee experiences.
In business, turnover can kill culture, and profit. That’s why I help companies build people strategies that last. From attraction to retention, I bring structure, systems, and leadership development that scales across every location.
Company & HR Services include:
Attraction & Retention Plans – Build a strong employer brand that draws in great people and keeps them.
Hiring Guides & Interview Playbooks – Create consistency, reduce bias, and help managers hire with confidence.
Onboarding Programs – Transform your “Day One” into a foundation for long-term success and loyalty.
Training & Development Frameworks – Custom-built playbooks, SOPs, and training guides designed for busy, fast-paced hospitality environments.
Culture & Engagement Strategies – Diagnose what’s working (and what’s not) to boost morale, accountability, and performance.
Manager Toolkits – Equip leaders at every level with practical tools for feedback, coaching, and performance management.small business consultant, cultuconsultant, business coaching, Increasing revenue, turnover, operational efficien
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